When performed with chondroitinase ABC or agents other than chymopapain Percutaneous lumbar discectomymanual or automated, is considered medically necessary for treatment of herniated lumbar discs when all of the following are met: Member is otherwise a candidate for open laminectomy; and Member has failed 6 months of conservative treatment; and Diagnostic studies show that the nuclear bulge of the disc is contained within the annulus i. Percutaneous lumbar diskectomy is considered experimental and investigational for all other indications because its effectiveness for indications other than the one listed above has not been established. Clinical studies have not established any clinically significant benefit of use of a laser over use of a scalpel for percutaneous lumbar diskectomy.
McMahon, who was a successful boxing promoter, began working with Tex Rickard in With the help of Rickard, he began promoting boxing and wrestling at the third Madison Square Garden.
It was not the first time McMahon had promoted wrestling cardsas he had already done so during the s. He lost the championship to Bruno Sammartino a month later on May 17,after suffering a heart attack a week before the match.
Capitol operated the WWWF in a conservative manner compared to other pro wrestling territories: McMahon's son, Vincent K. The younger McMahon bought Capitol from his father ineffectively seizing control of the company.
Seeking to make the WWF the premier wrestling promotion in the country, and eventually, the world, he began an expansion process that fundamentally changed the wrestling business. This angered other promoters and disrupted the well-established boundaries of the different wrestling promotions, eventually ending the territory system, which was in use since the founding of the NWA in the s.
In addition, the company used income generated by advertising, television deals, and tape sales to secure talent from rival promoters. In an interview with Sports IllustratedMcMahon noted: In the old days, there were wrestling fiefdoms all over the country, each with its own little lord in charge.
Each little lord respected the rights of his neighboring little lord. No takeovers or raids were allowed. There were maybe 30 of these tiny kingdoms in the U. I, of course, had no allegiance to those little lords.
The WWF would tour nationally in a venture that would require a huge capital investment, one that placed the WWF on the verge of financial collapse. The future of McMahon's experiment came down to the success or failure of McMahon's groundbreaking concept, WrestleMania.
WrestleMania was a major success, and was and still is marketed as the Super Bowl of professional wrestling. The concept of a wrestling supercard was nothing new in North America; the NWA had begun running Starrcade a few years prior. In McMahon's eyes, however, what separated WrestleMania from other supercards was that it was intended to be accessible to those who did not watch wrestling.
He invited celebrities such as Mr. The event and hype surrounding it led to the term Rock 'n' Wrestling Connectiondue to the cross-promotion of popular culture and professional wrestling. The s "Wrestling Boom" peaked with the WrestleMania III pay-per-view at the Pontiac Silverdome inwhich set an attendance record of 93, a record that stood for 29 years until WrestleMania Subsequently, a new Titan Sports, Inc.
This was followed by allegations of sexual harassment by WWF employees the following year. Austin was slowly brought in as the new face of the company despite being promoted as an antiherostarting with his " Austin 3: On May 6,Titan Sports, Inc.
NBC walked out on the venture after only one season, but McMahon intended to continue alone. After Time Warner merged with AOLTed Turner 's control over WCW was considerably reduced, and the newly merged company announced a complete lack of interest in professional wrestling as a whole, and decided to sell WCW in its entirety.
With this purchase, WWF now became by far the largest wrestling promotion in the world.
Although mainly caused by an unfavorable ruling in its dispute with the World Wildlife Fund regarding the "WWF" initialism, the company noted it provided an opportunity to emphasize its focus on entertainment.
This was said to reflect WWE's global entertainment expansion away from the ring with the ultimate goal of acquiring entertainment companies and putting a focus on television, live events, and film production.
WWE noted that their new company model was put into effect with the relaunch of Tough Enoughbeing a non—scripted program contrary to the scripted nature of professional wrestling and with the launch of the WWE Network at the time scheduled to launch in ; later pushed back to However, the legal name of the company remains as World Wrestling Entertainment, Inc.
This was dubbed as the " brand extension ". Beginning in a draft lottery was held nearly every year to set the rosters, with the first draft to determine the inaugural split rosters, and subsequent drafts designed to refresh the rosters of each show.
The new ECW program aired until February 16, Reunification Beginning with the August 29, episode of Raw, it was announced that Raw would feature talent from both Raw and SmackDown, and would be known as Raw Supershow the "Supershow" suffix would be dropped on July 23, List Of Case Studies Marketing Strategy & General Mgmt.
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