Distilled Spring Water Slogan: Looking at those two maps as well as the slogan of the brands, it appears that despite the 3 brands having a premium status in the market of bottled water, they all have a different brand identity. While SmartWater is underlying the natural origin of the water, Contrex highlights the slimming effect of its water rich in calcium and magnesium and Evian promotes a youth elixir. Whether it is Evian, Contrex or SmartWater, all of them have a very clear and specific marketing strategy adapted to their target.
Let us start the Aquafina Marketing Mix: Aquafina, a packaged bottle water brand from PepsiCo, is a leading brand in the world. In the yearAquafina became the best selling bottled water brand in the United States. Clean drinking water in many places around the world is not an easily accessible resource.
Many health conditions occur due to the consumption of unpure drinking water, which is why now-a-days everyone prefers consuming RO filtered or bottled water only. Keeping this in mind, Aquafina has come up with technologies such as the hydro 7 filtration technology that filters water and provides the best quality of drinking water to the consumers.
Aquafina also offers flavored water that comes in flavors like berry blast, raspberry and grape. There are various sized that the bottled water comes in. The 20 litre water jar is used by corporates who do not have the space of keeping large water filters.
The 1 and 2litre bottles are used Bottled water 4ps individual consumers. The biggest competitor of Aquafina is Kinley water belonging to Coca-cola and in India its biggest competitor is Bisleri.
As there is no differentiation in the bottled water market as far as the product is concerned, the competing factor becomes the price. Aquafina is very selective when it comes to pricing its product. Even though water is a freely available resource, bottled water is an exception and the price is an important factor that generates revenue and targets the consumers.
Aquafina adopts a competitive pricing strategy in its marketing mix as it provides good quality of the product and low calorie drinking water which gives it an advantage over other competing brands.
Aquafina prices the product at different prices in different countries depending upon the consumer market.
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However the product is not premium priced and it targets the middle income group and people belonging between the age group of as they are more health conscious. Being a necessity commodity, Aquafina bottled water is available in all departmental stores, medical stores as well as most small local stores.
The company has tie-ups with wholesalers in different countries to sell their product. All over the world they have multiple middle-men and distributors that make sure that the common man has easy access to their product. Aquafina has made sure that it has a strong distribution network so that its product is easily available because for a product like bottled drinking water, the most important factor that consumers look at is availability.
If bottled water is available in a store, consumers are less likely to look at the brand as there in hardly any differentiation in this product segment.
As a result, the success of a company depends on the distribution to a great extent. Another smart strategy that the company uses for Aquafina is that it makes the product available in various food chains and fast food joints as the probability that consumers will buy a bottle of water along with their food is quite high.
This strategy helps improve the overall sales of the brand. Aquafina makes use of various conventional and traditional techniques to promote its product.The bottled water category is very crowded for a product that is basically undifferentiated.
If you are looking for something for free, and are seriously considering entering this category, you are probably under the illusion that you can become a dominant player without spending considerable sums .
Thames Water apologise as burst pipe causes chaos in north Swindon Residents and businesses in north Swindon, especially those in Royal Wootton Bassett, have endured 36 hours without proper running water after a burst pipe cut supplies.
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A leading example of this is with water bottles. Many consumers have made the switch from purchasing single-use plastic water bottles to using refillable water containers. In , million tons of plastic bottles and jars were thrown away. If you buy bottled water, you will not want to miss this deal on a 24 pack at Kroger!
Through Tuesday, 9/27, the pack of Kroger purified bottled water, is on sale for $! According to the.
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